About Us

In 2024 we decided to bring our Four decades of expertise to the UK by launching WIYO, a new brand dedicated to providing luxurious, high-quality mattresses and bedding products for the European market. Based in Warrington, near Manchester, WIYO aims to deliver premium sleep experiences to customers across the UK, backed by the same craftsmanship and quality that have made Duroflex Mattress a household name in India.

WIYO combines the rich tradition of our parent company with the latest advancements in mattress technology .Our UK division is equipped to offer a diverse range of products, including memory foam, hybrid and innerspring mattresses , all designed to provide the best sleep comfort and durability.

At WIYO, we understand the importance of good night’s sleep. Our mission is to deliver and exceptional sleep experience that combines luxury with affordability. We aim to offer mattresses and bedding products that support a healthier lifestyle and enhance the well-being of our customers .

Our commitment to innovation , sustainability and customer satisfaction drives us to create products that not only offer superior comfort but also stand the test of time . WIYO’S products are designed to meet the unique needs of each customer, offering tailored solutions for different sleep preferences and needs.

As we expand in the Uk, WIYO is committed to becoming a leading name mattress and bedding industry , known for quality, innovation, and outstanding customer service. Drawing on the resources and legacy of Duroflex Private and Duroflex Mattress, we aim to create a brand that is as trusted in the UK as our parent company is in India.

Our future is bright, and we grow, we will continue to innovate and introduce new products that push the boundaries of comfort, style and sustainability . We are excited to bring our rich heritage of craftsmanship and expertise to homes across the UK and beyond, one great night’s sleep at a time.